In my professional life, I am a results-driven analytics leader with expertise in driving revenue growth, optimizing operations, and providing actionable insights. I believe in building strong foundations through cross-functional collaboration and improving business performance through data-driven decision-making.
I have over 10 years experience in analytics, using a variety of tools and languages. I have worked in the B2B and B2C tech industry as well as in design and agriculture. I tackle challenges with a unique perspective and approach.
I have five years experience in business and revenue growth. Using my unique background, I am constantly thinking outside the box to find solutions, testing hypotheses, and bringing solutions to scale. As a result, I have been highly successful.
In my personal life, I am a baker, photographer, builder, avid reader, and casual bicyclist.
I grew up in the Valley of the Moon, a rural part of Northern California. After completing my undergraduate degrees from UC Berkeley (Urban Studies, Environmental Economics and Policy, and Geographic Information Science and Technology), I moved to Madrid, Spain to teach English. While I was there, I spent my time learning Spanish history, taking part in the culture, and using and observing urban and rural landscapes. Simultaneously, I earned a Certificate in Geospatial Intelligence from University of Southern California. After Spain, I returned to UC Berkeley for a Master’s degree in Landscape Architecture and Environmental Planning to bridge identity and space using mapping, LiDAR, and statistics.
My thesis, noted for its innovativeness, rigor, and timeliness, was titled Criminalized Landscape: Oakland's Historically and Socially Constructed Image of Criminality. In it, I studied the relationship between Oakland's policies of criminalization over the past century toward people of color and the manifestation of those policies in the landscape.
After submitting a proposal, I was honored to become a Geraldine K. Scott Traveling Fellow. I traveled through 7 southern states and California to uncover and document lynching landscapes to remember victims and work toward truth and reconciliation, especially as it occurs in place.
After graduating and prior to becoming a fellow, I lectured at UC Berkeley teaching Environmental Science, from the methods through study.
It was after traveling the country that I started at Lyft where I was able to achieve my first professional dream: bring bikeshare to San Francisco. In this role I was responsible for the installation of over 1000 bike racks, 60 bikeshare stations, and the launch of the 4K+ dockless fleet. My strategic thinking and technical skills were constantly rewarded with promotions and a move to RevOps in rideshare.
I quickly realized I was ready for more and took my skills to PubNub where I built the RevOps team, transformed analytics, and led the only initiatives that drove revenue growth during my tenure.