summary

I recognize patterns, analyze data, communicate results, and generate innovative ideas for spatial problem solving, using 2D and 3D mapping and imaging as primary tools coupled with focused quantitative and qualitative research.

Leadership

10

years

Data Analysis

10

years

Teaching

4

years

ML/Simulation

5

years

Technical Skills

Adobe Suite, Marketo, Salesforce

SQL, Python, R, NetLogo, Javascript, HTML

Geographic Information Systems (GIS)

Woodworking, Sketching and Drawing, Needlework

Spanish, Public Speaking

Rhino, Sketchup, AutoCAD

LiDAR: Acquisition and Processing

Digital Fabrication

Experience

I led and initiated the cross-functional revenue operations business reviews, avoiding $100K in lost opportunities in 2022 alone, while also creating the foundation for marketing activities to successfully grow. This included creating the framework for lead funnel and processing – replacing an old model lacking cohesion and clarity through consensus and simplification. Additionally, I was responsible for implementing this framework, creating reports for compliance, holding the relevant teams accountable, and optimizing levers for pushing people through the funnel.

I owned and managed the data pipelines and analytics suite of reports, working with the engineering, marketing, sales, support, and product teams by managing existing data collection and communicating to new requirements to make data-driven decisions to grow the business, including turning around the organic traffic decline and to grow 13% monthly. In order to accomplish all of these tasks, I combined a variety of data sources to create a single source of truth and monitored that data collection against the single source of truth, created reports for our marketing, sales, support, and product teams, and conducted ad-hoc analyses.

Business Analytics Manager

pubnub

2022

I initiated in-depth ad-hoc analyses stemming from my close-monitoring of business metrics. From those analyses, I communicated the insights to the relevant stakeholders resulting in growth-minded business decisions. Specifically, I connected our paid marketing strategy to our SQL performance showing that we could 5x our SQL conversion rates just by re-allocating $1,200.

I worked alongside our marketing, sales, support, and product teams to recommend and understand reporting requirements to create and maintain a suite of reports to track cohorted, calendar-view, pacing, and optimization metrics.

Senior Data Analyst

pubnub

2021 to 2022

Managed delivering insights for over a dozen rideshare markets on both the rider and driver-side of the business to help make decisions regarding coupons and incentives. Most notably, I formalized the competitive reporting, allowing all markets to best understand their competitive positioning within their market over time.

Market Insights Analyst

lyft

2021

From a data-centric perspective, managed projects to adjust bike fleet size, bike station relocation, modify pricing structures, reduce bike parking non-compliance fines, help negotiate more favorable regulatory conditions within San Francisco, improve the ops-facing product experience, and recommend and adjust geofences. Together, some of these projects add up to over $750K profit gains. Additionally, I was the go-to ops analyst for our bike and scooter markets, having created the primary report for general managers across all markets to effectively make operations decisions.

Bikeshare Expansion Analyst

lyft

2020 to 2021

Used spatial analyses to evaluate ideal placement of bikeshare stations across the bay area. After recommending 100 locations, at least 60 were deployed, while dozens were pending public approval.

Supported growing the entire bike and scooter system country-wide by providing the spatial strategy in permit applications.

Bikeshare Planner II & III

lyft

2019 to 2020

Virtual Landscape Preservation

Sonoma Mountain Cemetery

Sonoma Valley Historical Society

2015 to 2018

I created a unique digital platform using Python to search, isolate, and view historic cemetery plots as a 3D point cloud, coupled with other relevant information in ArcScene. The point clouds were gathered from the LiDAR collection and processing project that I led for the 80-acre historic cemetery.

The work has been used for outreach, preservation, restoration, grant writing and fundraising.

Vineyard Water-Use Modeling

Concannon Winery / Benziger Family Winery

The Wine Group

2012 to 2018

I created an automated program using Python to consume thousands of data points and produce either daily, weekly, or monthly water-use recommendations by combining publicly available and proprietary spatial data. I deployed sensors to collect climate data across the properties to be used in conjunction with the available data.

The project started at the 80-acre Benziger Family Winery ranch, but is now being tested on the nearly 250-acre Concannon property.

Lecturer

College of Environmental Design

UC berkeley

2018

As the sole instructor for Environmental Science for Sustainable Development (Landscape Architecture 12), I taught and improved upon 24 lectures, 20 assignments, and 5 labs for 15 students.

I incorporated GIS into the curriculum so the students would be better prepared for working through spatial problems in their future. This involved teaching them spatial data visualization utilizing Google Maps, remote sensing principles and techniques, and LiDAR data collection.

I advised students during their final research projects in which they chose a research question, collected data, and presented their findings, incorporating the mapping principles they learned throughout the course.

Consultant

house manager

A3 ventures

2017

I worked with the client to define their needs. Ultimately, I provided demographic and economic insights in order to prove viability of market expansion targets.

I delivered a report, maps, and was available to make sense of the information as questions surfaced. I compiled 12 variables in 3 datasets for 8 counties in 4 states.

The service was delivered on-time, under pressure, and with short notice.

Graduate Student Instructor

college of letters and science

uc berkeley

2016 to 2018

In the Spring of 2018, I taught American Economic History (Economics 113). I led 3 1-hour discussions each week covering both quantitative and qualitative course material, held scheduled and by-appointment office hours, and graded student work. I was responsible for 75 students.

In the Spring of 2017, I taught The World Economy in the Twentieth Century (Economics 115). I led 2 1-hour discussions each week covering both quantitative and qualitative course material, held scheduled and by-appointment office hours, and graded student work. I was responsible for 50 students.

In the Fall semesters of 2016 and 2017, I taught Earthquakes in Your Backyard (Earth and Planetary Science 20), I led 3 2-hour walking tours averaging about 30 students each, conducted a midterm exam review session, and held scheduled and by-appointment office hours, and was responsible for the regular interaction with students (over 100 students assigned).

Historic Preservation Intern

Permit and Resource management Department

sonoma county

2015

As an intern, I was tasked with transitioning over 100 archival historic surveys and historic context statements from paper to digital.

I also generated ideas for coupling historic context statements and geographic information, primarily through the use of esri's Story Maps.

Student Design Trainee I & II

Livable Streets

San Francisco Municipal transportation agency

2013 to 2014

I worked on multiple teams, collecting, compiling, analyzing, and communicating data.

While on the Innovation and Policy team, I wrote evaluations of innovative bike initiatives such as the Oak and Fell Streets bikeways, and the Duboce Triangle Crossbike. I also analyzed data and reviewed policy frameworks to propose pilot bike projects.

While on the Bike Program team, I surveyed potential bike parking locations and assessed site suitability for bike racks, earning me the monthly departmental Worker Bee Award.

While on the Community Projects team, I surveyed in-progress and completed traffic calming projects, and compiled and performed traffic counts for the temporary Embarcadero cycle track project.

I was also available as needed by the entire department for which I was tasked with projects from analysis to design. I mapped Capital Improvement Projects as part of a task force put together by Mayor Ed Lee, created a SketchUp model depicting a proposed street intervention, was community-facing at public hearings, and put together a report summarizing the economics benefits of bike infrastructure.

Founder and Writer

CIVICSPACE blog

2014 to 2016

When I spent my two years living in Madrid, I recorded my experience of and thoughts on urbanism on civicspace.tumblr.com. However, I also used the blog to document dozens of other places in Europe, Asia, and the United States.

I researched, mapped, photographed and wrote about the planning practices of global cities. The topics ranged from land-use, transportation, art, housing, identity, to way-finding.

English Teaching Assistant

community of madrid

government of spain

2014 to 2016

I created and led natural science, social science, and English lessons and activities of over 60 Spanish-speaking students.

In the classroom, I would demonstrate how to structure writing assignments, lead grammar activities, facilitate science experiments, answer questions.

Outside the classroom, I generated prep materials for the Cambridge English exams for 3-levels, hosted writing and speaking workshops, and provided small-group and one-on-one tutoring sessions tailoring student abilities to their needs.

I primarily worked in the village of Guadarrama.

Founder and President

berkeley environmental economics and policy students

2013 to 2015

I developed and led an organization for students, professors and professionals to regularly interact to provide opportunities for collaboration, networking, internships and employment.

In the first year, we built the group as a mechanism to bring students in the department together. This required a campaign in which we visited classrooms to announce meetings, solicited the department to get support, and hosted resume workshops and study sessions. By the end of the first year we had a loyal following with meetings and workshops supplied with food provided by the department.

In the second year, we used the momentum from the first year and increased our offerings to include speakers, panels, and debates to describe real world projects and opportunities. These always ended with an informal networking event among high-level professionals and students, from prospective to soon-to-be graduates. We were also able to get funding from the Associated Students of the University of California (ASUC), the mechanism by which student organizations can get funding from the University.

Though I graduated after the second year in operation, I maintained formal connections to the group to provide support and consultations.

GIS and Economic Analyst

Benziger Family Winery

2012 to 2015

I compiled raw data in ArcGIS to create a historic database map of the biodynamic winery. I provided reports to assist in the determination of best practices and led, mapped and processed the LiDAR collection project to improve spatial analysis. I presented my initial findings in cooperation with Dr. John Radke at the UC Berkeley Circus in 2013.

I also compiled cost and revenue data regarding olive oil production and created multiple forecasting scenarios to enable management to consider initiatives including price increases and production outsourcing.